Why Work with a Trend Forecaster and Concept Design Consultant?
Anyone else feel like every time you get on socials you are being told about a new niche trend? It is true we have a rapidly evolving market landscape, and staying ahead of trends isn't just about following what's hot, it's about understanding the deeper cultural threads that shape consumer mindsets and predict behavior.
As a trend forecaster and concept design consultant, I help you make informed decisions that resonate with your target audience and impact your bottom line. Here's why partnering with a trend forecaster and concept design consultant can be a game changing investment for your brand.
Anne Marie Jackson In the studio. Fall 2026 concepts
Consumers today are savvy, increasingly sophisticated, and values-driven. Cultural relevance isn't optional, it's essential. As a skilled trend forecaster, I don’t just report on trends like the weather, I detect the subtle patterns that predict the trends, sometimes referred to as speculative futures.
This process ensures that my clients remain relevant in the retail landscape. For example in 2019 I reported the desire for increased flexibility in living. This was in part due to the wanderlust of digital nomads, Van life culture, and the rise of skims over spanks. I explained what flexibility would look like for my client a furniture brand. I stated that “work from home” would become more common place, creating a market for modular furniture and beautiful compact writing desks that could discreetly live in a nook. I explained that furniture pieces would have to work harder, becoming transitional from outdoors to indoors, and live along side contemporary and classic furniture pieces.
These insights set my client up for record sales that were up 18% for two consecutive years. Without this foresight this opportunity would have been completely missed, forcing them to react to competitors too late.
Flexible Living Concept
My offering goes beyond a one size fits all trend forecast. These can be tricky for design teams to use as they are too broad and need to be interpreted. That is why I specialize in tailored trend and concept solutions. Providing clients with meaningful insights that are specifically filtered and curated for their brand's DNA and values. This bespoke approach brings focus and an actionable plan that aligns with your target consumer's evolving preferences and behaviors. Ultimately providing higher ROI through targeted and relevant recommendations.
Think of trend forecasting as an investment in your brand's future rather than an expense. The cost of missing market opportunities or launching product that doesn't resonate with consumers far outweighs the investment in expert guidance. If you are ready to invest in your next collection or need support meeting your business goals I would be delighted to share my expertise.