Working in corporate design I met some really lovely people and one of those was Natalie Ralls. Natalie is a real work horse with a super sweet personality. When felling vexed with difficult designs Natalie was the go too girl for a little calm. Natalie has recently started her own studio so I wanted to get the low down.
Anne Marie - What is your favourite medium/tools for creating textile designs?
Natalie - Love working with pen and ink. I like to start with simple black and white motifs and textures. This way I can keep colors separated from the start when working on textile design repeats with 12 colors or less. I then scan my drawings and work on the repeat and color with CAD software such as Adobe Photoshop and NedGraphics.
Anne Marie - What are the pros of being a textile designer for a huge corporate company?
Natalie -There are many pros really. For one thing, the work is fast paced and never boring. I enjoy working a year or so ahead of season and researching trend and color for the following year. The prints are never the same. Even if there are best sellers, I like to update the prints and provide newness and a fresh look for the customer. When I design for a corporate company, the work is produced for store deliveries. It is fun to see my designs in the stores. I also enjoy working with other designers. It is nice to see the bigger picture of what all goes into a product. I love working and collaborating with a design team. Working with a team just fuels creativity and provides more inspiration.
Anne Marie - What was the most challenging thing about starting your own studio?
Natalie - The most challenging thing about starting my own studio is no doubt just taking that first step! Leaving a full time position in house at a fortune 500 retailer and taking the leap to step out on a limb to start my own studio and client base was a difficult but great decision.
Anne Marie - What style of prints are you loving right now?
Natalie - I am loving anything full of texture and tonal colors. Very natural and true to colors in nature.
Anne Marie - What makes a print commercial? Which prints always seem to have appeal?
Natalie - I believe simplicity always makes a print commercial. Don’t overdo a print! Those prints with simple tonal colors with a touch of pop colors to coordinate back with a full ensemble seem to do the best. Today’s customer wants a functional piece that can be worn in many different ways. So color is so important. I feel it is important to have neutral colors and pop accent colors within the print in order to pull it together with other items you may already have in your closet.
Anne Marie - Do you work with an agent and how did you find them?
Natalie - I have worked with a couple of agents. One agent is a past co-worker of mine that I have always been fond of her design work. Another agent found my work on coroflot and felt we would be a good fit to work together. Yes – I felt my design “hand” fit her customer base better. So I decided to work with the agent. However, after one season of endlessly developing prints and not knowing where they would end up or what they would be printed on….I decided to start my own studio and rep myself. I prefer to work for specific design needs with a design team to develop a great product together. I feel more inspired and creative when I know what the finished product will be.
Anne Marie - What do you do to help you with time management?
Natalie - I am a very detail oriented designer. This helps with my time management. With working with corporate design teams, there is usually a set amount of prints needed per season. Therefore, I am able to request this number per design label in advance and request the due dates for the vendors. I then estimate how long each print will take and I work on the priority prints with the closet due dates first. I mark my calendar out ahead of time to manage the time to design each print accordingly.
Anne Marie - What is next for you?
Natalie - I hope to be able to inspire other designers to take the leap to start their own design firm. I would like to continue to work with corporate retailers and to expand my studio with a larger design team. I have also started to work on home design projects for a major retailer. I would like to continue to take on new design projects that challenge me to think and create outside the box and develop artwork for several different surfaces. Most of all – I LOVE being a full time mommy and wife to my sweet baby girl and loving husband. Family time was the biggest motivation and support for starting my own print studio!! Happy day.
As you can see Natalie has a hugely divere range of styles, skills and expertise in designing for a corporate market. Thanks for Sharing Natalie!