Recently I just met with a huge Seattle based coffee company (no prizes for guesses) to share my thoughts on the direction of Print and Pattern. It was actually really encouraging to me to put this document together as it confirmed many of the beliefs I have regarding print and pattern. Here are the high level takeaways of the report i gave them. I hope this is encouraging to you too.
In recent years we have seemed to have left minimalism to embrace decorative arts and crafts again. Woop woop for us designers as there is a bounty of work to be had beyond fashion prints. We are in an age of Print and Pattern Enlightenment. What I call "Pattern Occurring".
This is WHY I believe this has happened.
1. Well known Brands desire to connect with a fashion conscious consumer. For example Nike, a functional sports brand has partnered with Liberty of London to produce shoes that have their iconic flora patterns. So super cute.
2. Technological advances in digital printing has enabled cheeper multi coloured and large scale prints to be applied to new products. Don't you just love Fieldcandy's unique way of printing a photographic image onto weatherproof fabric. Adorable and funny.
3. Oh and thank you Liam Gallagher you have made our lives better in so many ways! Celebrity endorsement for patterns. Mini Cooper for The Pretty Green. P.S. Believe me I am sooo getting a printed mini one day (get saving Rog!).
4. Companies have been able to expand their brands. What i mean by this is they are now able to sell products that previously would not of had any appeal in their store without a print for example V&A now sells gardening tools with their archival prints. See ya later B&Q and Home Depot! I'm off to the V&A. Also the National Trust has said started to sell groceries. Ok that is a bit of a stretch. But seriously how much more tempting is their shortbread in the playful packaging?
5. Wallpaper is back. Well, it never went away for some of us. What better canvas than a blank huge wall? Mr. White Wall Minimalist, you asked for it. Ha ha!