A great book really does need a fantastic cover! We all do it, it is natural to judge a book by it's cover.
Coralie Bickford-Smith has gained huge notoriety for her designs for Penguin Books. She studied typography and graphic communication at university and is in my opinion a ace surface designer. I really appreciate her ultra modern use of colour. Her colour choices are innovative while remaining refined. Her graphics are polished while still nostalgic.