I have always said that 'a product is always noticed by the customer because of it's color or/and pattern'. This is what initially draws them in and makes the first impression. That is why color & pattern is so vital to many of my clients. I spend a lot of time keeping up with with trends and finding the best color for their context. It also lets my clients know i am an expert in these fields if i can share some history or background knowledge.
I just listened to a fantastic podcast from Stuff You Missed in History Class on the history of color and thought i should share. Enjoy and keep educating yourself!